Updated WhatsApp Per-Message Pricing (Effective July 2026)

Modified on Thu, 11 Jun at 8:16 AM

We are updating per-message pricing for WhatsApp template messages, effective with your July 2026 billing. These changes reflect updates to Meta's underlying per-message rates.

> Service conversations remain FREE in all markets. Most markets see no change.

Rate updates

Italy (Marketing):
$0.0726 → $0.0835
Saudi Arabia (Marketing):
$0.0478 → $0.0526
Spain (Marketing):
$0.0646 → $0.0742
United Kingdom (Marketing):
$0.0555 → $0.0667
Pakistan (Utility):
$0.0057 → $0.0105
Turkey (Utility):
$0.0056 → $0.0009 (down more than 80%)

New named markets

Six markets now have dedicated rates instead of billing under a regional "Rest of" rate:

Hong Kong:
Marketing $0.0769, Utility $0.0273 (previously Rest of Asia Pacific)
Singapore:
Marketing $0.0769, Utility $0.0168 (previously Rest of Asia Pacific)
Hungary:
Marketing $0.0903, Utility $0.0368 (previously Rest of Central & Eastern Europe)
Poland:
Marketing $0.0384, Utility $0.0128 (previously Rest of Central & Eastern Europe)
Romania:
Marketing $0.0903, Utility $0.0305 (previously Rest of Central & Eastern Europe)
Qatar:
Marketing $0.0358, Utility $0.0126 (previously Rest of Middle East)

> Highlight: Poland Marketing drops 57% vs the old regional rate. Hong Kong, Singapore, Hungary, Romania, and Qatar see higher Utility rates than their previous regional bucket.

Full rate card (USD per message, effective July 2026)

Argentina:
Marketing 0.0649, Utility 0.0273
Brazil:
Marketing 0.0656, Utility 0.0071
Chile:
Marketing 0.0933, Utility 0.0210
Colombia:
Marketing 0.0131, Utility 0.0008
Egypt:
Marketing 0.0676, Utility 0.0038
France:
Marketing 0.0902, Utility 0.0315
Germany:
Marketing 0.1433, Utility 0.0578
Hong Kong:
Marketing 0.0769, Utility 0.0273
Hungary:
Marketing 0.0903, Utility 0.0368
India:
Marketing 0.0124, Utility 0.0015
Indonesia:
Marketing 0.0432, Utility 0.0263
Israel:
Marketing 0.0371, Utility 0.0056
Italy:
Marketing 0.0835, Utility 0.0315
Malaysia:
Marketing 0.0903, Utility 0.0147
Mexico:
Marketing 0.0320, Utility 0.0089
Netherlands:
Marketing 0.1677, Utility 0.0525
Nigeria:
Marketing 0.0542, Utility 0.0070
Pakistan:
Marketing 0.0497, Utility 0.0105
Peru:
Marketing 0.0738, Utility 0.0210
Poland:
Marketing 0.0384, Utility 0.0128
Qatar:
Marketing 0.0358, Utility 0.0126
Romania:
Marketing 0.0903, Utility 0.0305
Russia:
Marketing 0.0842, Utility 0.0420
Saudi Arabia:
Marketing 0.0526, Utility 0.0112
Singapore:
Marketing 0.0769, Utility 0.0168
South Africa:
Marketing 0.0398, Utility 0.0080
Spain:
Marketing 0.0742, Utility 0.0210
Turkey:
Marketing 0.0114, Utility 0.0009
United Arab Emirates:
Marketing 0.0524, Utility 0.0165
United Kingdom:
Marketing 0.0667, Utility 0.0231
North America:
Marketing 0.0263, Utility 0.0036
Rest of Africa:
Marketing 0.0236, Utility 0.0042
Rest of Asia Pacific:
Marketing 0.0769, Utility 0.0119
Rest of Central & Eastern Europe:
Marketing 0.0903, Utility 0.0223
Rest of Latin America:
Marketing 0.0777, Utility 0.0119
Rest of Middle East:
Marketing 0.0358, Utility 0.0096
Rest of Western Europe:
Marketing 0.0622, Utility 0.0180
Other:
Marketing 0.0634, Utility 0.0081

> Service conversations are FREE in every market.

What you need to do

Nothing.
The new rates apply automatically to messages sent from July 2026 onward.
Resellers:
If you resell WhatsApp to your clients, review your markups for the changed markets above.

FAQ

Why are prices changing?
Meta periodically updates its per-message rates by market. Our pricing follows Meta's rate card.
Does this affect Service conversations?
No. Replies within the 24-hour customer service window remain free in all markets.
Does this affect my WhatsApp subscription fee?
No. This only affects per-message charges for Marketing and Utility template messages.